Horti Asia even more complete with the addition of IFTEX Asia

The organization of Horti Asia gearing up for the 2014 edition of one of Asia’s most important tradeshows for horticulture and floriculture. In an interview with Ladds Mongkolchaiviwat from VNU Asia Pacific, we get to know that Horti Asia enjoyed a possitive feedback from the previously held tradeshows in ’12 and ’13 and is adding more vallue to the three day event, held from 8-10 May in Bangkok. This year the organization has also launched “IFTEX Asia: International Flower Trade Exhibition Asia 2014”, a new co-located partner show of Horti ASIA 2014.

What is the feedback of Horti ASIA 2013 and how does it affect ASEAN countries?

“In May 2013, we organized the second edition of Horti ASIA to roll out the new technology and innovation in Horticulture and Floriculture Industry. As a result of hard work, our Horti ASIA was enjoying a great success. We welcomed more than 140 exhibitors and 6,200 qualified visitors from various countries. Horti ASIA completely supports the fast growing horticulture and floriculture industries in Southeast Asia. Unsparingly it becomes “Talk of the Town Event” and the largest horticulture and floriculture exhibition in ASEAN.”

What can visitors expect from Horti Asia 2014?

“Just like last years, we present the concept as the platform of sharing knowledge, technology and innovation for the complete supply chain of fruit, flower and vegetables Horti ASIA will also provoke buyers and sellers creating awareness of the growing industry and provide horticultural information. Next to this, we launched “IFTEX Asia: International Flower Trade Exhibition Asia 2014”, a new co-located partner show of Horti ASIA 2014.”

For years, Thai floriculture sector has been recognized by worldwide buyers for its success in developing outstanding breeds. In 2012, the total export value of Thai cut flowers & orchids slightly decreased from the past years. There are two main reasons behind the decline, first is the global economic depression, and second is the intense competition from exporters who can produce at lower cost.

“In order to support Thai floriculture sector, we have initiated “IFTEX Asia 2014”, said Ladds Mongkolchaiviwa. “IFTEXT Asia will be an international trade show for entire floriculture industry. On one hand, the show will work as a platform that connects Thai entrepreneurs with potential overseas buyers. On the other hand, the entrepreneurs can also learn and adopt new knowledge from other floricultural professionals from all around the world. Besides, we believe that two partner exhibitions, Horti ASIA & IFTEX Asia, will strengthen the network and benefit all sectors in the industry.”

How will VNU promote the exhibitions amongst the Asian entrepreneurs?

Ladds Mongkolchaiviwa: “We will have the roadshow campaign called “Horti ASIA on the Move”. The roadshows aim to promote Horti ASIA and IFTEX Asia 2014 throughout the country. The events will contain small exhibition area and focus on one day full conference under beneficial topics to mutual interest of each region by honorable speakers from government and private sectors. We will start from the South on November 21, 2013, at Twin Lotus Hotel, Nakorn Sri Thammarat. Nakorn Sri Thammarat is a model of many provinces at the moment. With the strong local government support and professional producers and growers, they are very successful to export their products to various countries. The topics of the conference will be focus on how to do the branding and marketing, processing technology and logistic.

Calendar for Roadshows “Horti ASIA on the Move”

South: 21 November 2013 Nakorn Sri Thammarat

West: 16 January 2014 Ratchaburi

North: 13 February 2014 Chiangmai

North East: 23 January 2014 Udon Thani


Horti ASIA becomes a unique phenomenon for Horticulture business in Asia

Horti ASIA 2013, International Tradeshow for Horticultural and Floricultural Production and Processing Technology organized by VNU Exhibitions Asia Pacific Co., Ltd., is being held from May 9 – 11, 2013 in Bangkok, Thailand. It has attracted over 140 international exhibitors from 20 countries to showcase the modern technologies and innovations, aiming at reducing costs and increasing production efficiency and productivity quality. Horti ASIA 2013 has proved to be a unique phenomenon for Horticulture business in Asia when the recently show records more than 6,200 visitors from 35 countries.

Horti ASIA offered a comprehensive, clear and complete range of products and services. The exhibitors at Horti ASIA were not only visited by key managers representing the strongly growing horticulture industry in Southeast Asia, but also by investors from other Asian countries, Australia, Europe and USA.

The seminars along the concept of ‘Food Safety and Climate Change: the Challenging Future for Horticulture Products’ are also getting a good response as platform to exchange ideas among the growers, experts and entrepreneurs during the exhibition.

With overall positive reactions from exhibitors and visitors, Horti ASIA is promised to organize the third edition during 8 – 10 May 2014 at Bangkok International Trade and Exhibition Centre (BITEC), Bangkok, Thailand.

The First Ever Press Trip of Horti ASIA 2013!

Before we start, we’d like to give our warmest welcome to 10 international press from Asia, Europe, and another 8 from our very own home country, Thailand. The reason they gather together during 28 – 30 January 2013 is because one brand new action was taken for the first time ever in the Horti ASIA world, the “Press Trip”.

The purpose of this activity is to prove that, in agricultural industry especially for fast growing countries in Southeast Asia, more effective and efficient output is not far from possible if the better and right input is applied. This means innovations and technologies are unavoidably needed for growing plants these days if ones wanted to survive in the industry and this is when Horti ASIA comes in handy. Now we shall take you to look at some samples of what the press had experienced from the trip.

It started in Korat at Suranaree University of Technology where a smart farm model has been continuously developed for a number of years now. By adopting a computerized data management system that works together with a variety of sensors such as humidity and pressure sensor, this farm has become an ideal of many to come in the near future that would like to get better and more consistency output.

Then, a day later, our honorable guests were amazed again by the greatness of Thai Orchid Farm, the no. 1 orchid exporter in Thailand. Mr. Jade Meyanyieam’s farm is not only known for its remarkably wide range of orchid, but also arguably regarded as the best cut-orchid producer in the world! And guess what, it’s because they have a state-of the-art integrated management system which works perfectly with every technology needed to make them the best!

After that, the trip finished in Ratchaburi at Rai Plook Rak, a pure organic farm, showing that although Thailand tends to be more focused on getting more agricultural output by using innovations and technologies, there is still enough room for organic food producer to offer their pure natural products to those extremely health conscious consumers. However, up to this point, we strongly believe no one’s ever said technologies can’t be applied in this particular category.

At the end of the day, one may wonder how could people without privilege like these press ever got a chance to experience or even acknowledge things like this. Well, let’s say visit Horti ASIA 2013 at Bangkok International Trade and Exhibition Centre (BITEC) during 9 – 11 May 2013 and you’ll see that all the answers you’ve been looking for are just right in front of you!

Horti ASIA in Action!

Horti ASIA 2013

It is still months away from the high anticipated Horti ASIA 2013 which will be held once again during 9 – 11 May 2013 at BITEC, Bangkok, Thailand. However, before the real party begins, there are a lot of events and activities going on along the way. Back in August, Horti ASIA team has received a warm welcome from Lao National Chamber of Commerce and Industry (LNCCI) to hold a press conference in their homeland followed by another function in Indonesia a month later. This time it was our honor to have Director General of Horticulture, Ministry of Agriculture, Dr. Hasanuddin Ibrahim as our guest speaker.

With overall positive reactions from exhibitors and visitors, Horti ASIA is promised to organize the third edition during 8 – 10 May 2014 at Bangkok International Trade and Exhibition Centre (BITEC), Bangkok, Thailand.