HORTI CHINA: Exceeding all expectations
High-tech solutions for the whole horticulture supply chain
The horticulture industry is one of the fast growing sectors in China mainly as a result of the growin middle class and the income. There is a need for more knowledge to increase the production and quality and to improve the food safety and grow pollution-free vegetables. VNU Richland intends to introduce the exhibition Horti China in 2017 in Shanghai.
The business scope of the Horti China initiative is to build and maintain platform(s) for face- to-face meetings and knowledge sharing, with digital support, in the industry chain of horticulture in China. These platforms are mainly exhibitions and conferences which covers:
- The supply chain from the breeders to the b-to-b end-users (retail and institutions)
- All horti related products but mainly fruit, vegetables, flowers and plants.
Horti China will cooperate with iFresh on Horti Fresh sub brand. Together with these partners we have the opportunity to create the backbone of the Horti China concept. We will have a unique platform to build a powerful exhibition with conferences and multimedia exposure year-round. MACFRUT and IFEMA is Horti China international partner.
MACFRUT and IFEMA are the leading exhibition on global horticulture area, their joint venture overseas exhibition brand is Mac Fruit Attraction. The brand Mac Fruit Attraction China will be the space that gathers the whole international participation in Horti China, meanwhile add to the brand concept “The worldwide fresh produce industry” together with Horti China brand concept
“High-tech solutions for the whole horticulture supply chain”.
Horti China will take place at the National Convention and Exhibition Center from November 22 to 24, 2017.
More information can be found at www.hortichina.net
About VNU RICHLAND:
VNU Richland is a joint venture between VNU EA and Richland Sources. The company has professional Medias including China Greenhouse Network (www.chinagreenhouse.com), China International Flower Trade Network (www.flowertrade.org.cn), Moder Greenhouse DM Magazine, China E Information for Greenhouse and Horticulture, besides, it is the founder of the China Greenhouse Industry Conference (CGIC) which has more than 300 corporate members and 70,000 readers in the world.
For further information:
Dr. Sun Jingxian
Tel. 021-6195 6001