Agrifuture Conference will show future options for farmers in Southeast Asia

Agrifuture Conference & Exhibition takes place in Bangkok in early December – Wide range of conference and workshop topics to meet every interest – One-day conference will be complemented by a day of visits to progressive Thai farms

Frankfurt/Main, Germany, 18th October 2019 – A brand new event from the organisers of Agritechnica Asia, the DLG (German Agricultural Society) and VNU Exhibitions Asia Pacific, is taking place in Bangkok, Thailand, on the 2nd and 3rd of December 2019. The format of Agrifuture Conference & Exhibition is a one-day international conference and accompanying mini-exhibition, followed by a networking evening and a day of farm visits.

Bangkok’s True Digital Park, Thailand’s first and Southeast Asia’s largest start-up and tech entrepreneurs’ campus, will host the event, which has taken the theme “Prepare yourself for tomorrow’s agri-business”. It is expected to attract attendees involved in all sectors of agricultural production from across the region with its comprehensive conference and workshop programme featuring expert speakers.

Conference programme

The topic for the morning session at the Agrifuture Conference is “New Ag-Business Opportunities”. Speakers will include Dr. Wolfgang H. Pfeiffer of HarvestPlus, an IFPRI program, with his presentation on “Catalysing biofortified food systems with partners in supply chain and market development”. He will look at how to tackle malnutrition globally by breeding iron, zinc and vitamin A into staple food crops, and builds food systems through inclusive, sustainable markets.

Meanwhile, Martin Gummert (International Rice Research Institute, IRRI) will discuss “Value chain upgrading from harvesting to markets for sustainable rice production”. Djaja Wisman, whose roles include involvement with the Dairy Working Group of PISAgro and Vice Chairman of Committee for Food Processing & Dairy Industry at the KADIN/Indonesian Chamber of Trade and Industry, will look at “Dairy farming in Indonesia, current situation and outlook in the next five years”. Dr. Dares Kittiyopas, who is President of the Thai Society of Agricultural Engineering, Deputy Director-General at Thailand’s Department of Agricultural Extension and Luminary of Agricultural Logistics of Thailand Research Fund, will discuss “Pre-conditions for smart farming in Southeast Asia”. All of them will highlight challenges as well as chances of new developments in farming and agri-business.

Choice of afternoon topics

Conference delegates will have a choice of presentations in the afternoon, with five sessions available:

  • Session 1 will look at “Novel tools for smart crop management” and includes Dr. Michal Levy, the Senior Deputy Director-General of Agricultural Innovation at the Israeli Ministry of Agriculture and Rural Development talking about “Boosting agricultural innovation”.
  • Session 2 covers “Innovations in sugarcane farming” by Michael O’Connor of Gessner Industries, who will examine “Mechanisation of Sugarcane Farms in SE Asia”.
  • Session 3 is “Laser levelling in rice production” including a Round Table discussion with the title “Laser levelling in Thailand” moderated by the IRRI and Department of Rice, of Thailand’s Ministry of Agriculture and Cooperatives.
  • Session 4 is “Upcoming concepts for financing mechanisation”, where speakers include Roland Treitler, Financial Advisor at German International Cooperation (GIZ), who will highlight “Financial innovation for mitigation measures in the agricultural sector”.
  • Session 5 is “Vertical farming – The future of Asia’s food security” by Assistant Professor Dr. Siriwat Sakhonwasee of Faculty of Agricultural Production, Thailand’s Maejo University who will give a presentation titled “Upcoming trends in vertical farming”.

Field visits to progressive farms

On the second day of the conference there will be visits to selected farms, where experts will demonstrate and discuss the use of agricultural techniques and modern technology for optimising farming efficiency in various crops including rice, sugar cane, cassava, maize, oil palm and vegetables.

The highlight of the day will be an exclusive site visit to machinery manufacturer Kubota’s experienced modern farm in Chon Buri Province. Kubota is Innovation Partner of the Agrifuture Conference, and delegates will be able to hear more about the company’s vision to be a leader in farm and industrial machinery in Southeast Asia, with its Agri-innovative solutions helping farmers achieve a better and sustainable life.

The DLG’s Katharina Staske, the project manager of Agritechnica Asia, said the new Agrifuture Conference & Exhibition had been introduced to complement Agritechnica Asia, which will take place for the third time from 7th to 9th May 2020 in Bangkok.

“Along with our international farmers’ network, the DLG has expanded its relationship with farmers in Southeast Asia, including those in Thailand,” added Staske. “It is through working with these farmers that we have come up with this new conference. It will focus on specific production areas that require targeted technical solutions, and will bring together farmers motivated by opportunities for knowledge acquisition.”

More information about the event can be found online at:

Media contact:
Malene Conlong
Tel: +49 69 24788237
Email: [email protected]

Siam Kubota Ready to Showcase Agricultural Technology and Innovation for the Future at Agrifuture Conference & Exhibition, 2-3 December 2019 in Bangkok

Siam Kubota Ready to Showcase Agricultural Technology and Innovation for the Future at Agrifuture Conference & Exhibition, 2-3 December 2019 in Bangkok

Pathum Thani, 7 October 2019 – VNU Exhibitions Asia Pacific has announced its partnership with Siam Kubota to organize Agrifuture Conference & Exhibition from 2-3 December 2019 at True Digital Park in Bangkok. Hosted for the first time in Bangkok, the event will prepare the agriculture sector for the digital era by showcasing the latest technology and innovation. Agrifuture Conference & Exhibition aims to attract a new generation of farmers, buyers and entrepreneurs to stimulate industry growth, enabling local farmers to leverage technology to improve efficiency in their everyday operations.

Mr. Hiroto Kimura, President of Siam Kubota Corporation, gave an exclusive interview to the press about the Agrifuture Conference & Exhibition on 3 October 2019 at the company’s head office. He said “KUBOTA is a leading agricultural machinery manufacturer from Japan with more than four decades of presence in Thailand. We realize the importance of continuously expanding agriculture, which is the main occupation in Thailand as well as other Asian countries. Siam Kubota is committed to being a ‘Global Major Brand’ in line with the policy of Kubota Corporation in Japan. The company’s vision is to develop product quality, after sales service and innovation for both agriculture and industrial sectors. Siam Kubota aims to create products and innovation to keep up with agricultural trends for the aging society in which new generations have started to enter agriculture. They need tools to help them reduce costs and increase production, while at the same time generating stable and sustainable income.”

“By becoming the Innovation Partner of Agrifuture Conference & Exhibition, Siam Kubota will have a great opportunity to showcase its potential in agricultural innovation to an international audience. We wish to present and share knowledge about digital agriculture as well as new technologies that we develop for the region at this year’s Agrifuture Conference & Exhibition,” Mr. Hiroto added.

On the first day of the event, Siam Kubota will display its new technologies and latest models of farm machinery such as Soil Sensor, Weather Station, Farm IoT Dashboard, KUBOTA Agri Solutions (KAS) Application, Fruit Selector, Dryer & Milling, Seeding Machine, Vegetable Planter and Greenhouse Technology. The first day will focus on sharing useful information with the participants.

On the second day, there will be a field visit to “KUBOTA Farm,” an experienced modern farm occupying an area of more than 220 rai. Powered by KUBOTA Agri Solutions (KAS), KUBOTA Farm utilizes comprehensive agricultural innovation to enhance agricultural accuracy and efficiency for worthwhile results in every square meter, in addition to improving sustainable revenue management. KUBOTA Farm is divided into four zones: The first zone, KUBOTA Agri Solutions, introduces the background and concepts of comprehensive agriculture developed by Siam Kubota and offers consultancy to farmers. The second zone exhibits the Best Practice Farm Management to demonstrate rice precision farming under the concept of cost reduction and increased productivity, applying Crop Calendar techniques in farm management. The third zone is High Revenue Farming, to demonstrate the method of farm management in middle scale (10-15 rai) to get high revenue return by applying cultivate planning, land management with new theories of farming and machinery solutions. The last zone is Field Crops, to demonstrate modern farming including Cassava, Sugarcane, and Maize with the precision farming concept of total process machinery usage.

Another highlight of Agrifuture Conference & Exhibition will be the seminar sessions focusing on many pertinent topics, including an important presentation by Siam Kubota on the development of agriculture in ASEAN with agricultural innovation and advanced technology. Leading agricultural companies already registered to participate in the event include Lam Son Sugar Group (Lasuco), Vietnam’s major sugar miller and exporter; Great Giant Foods, Indonesia’s largest pineapple producer; and Jagro Fresh, Sri Lanka’s first strawberry producer with the GlobalGAP standard.

Ms. Wanwisa Wongkasit, Project Manager of Agrifuture Conference & Exhibition, VNU Exhibitions Asia Pacific, spoke about the significance of the event at the exclusive interview, saying “we must demonstrate the potential of Thailand as a leader in agriculture at a large-scale forum exchanging agricultural knowledge, Agrifuture Conference & Exhibition provides this vital platform. We have received support from the German Federal Ministry of Food and Agriculture; the Ministry of Agriculture and Rural Development, Israel; and the Association for Vertical Farming, Germany – together we have invited experts from the world agricultural sector to be guest speakers at the event which will focus on the use of smart farming for field crops, horticulture and vertical farming to encourage sustainable agriculture. The forum demonstrates how farmers can decrease production costs, while increasing revenue and crop yield to produce high quality food that meets the required standards for consumer health and safety.”

Agrifuture Conference & Exhibition will feature more than 40 international speakers and experts such as Dr. Wolfgang Pfeiffer, Research & Development Director – Asia Harvest Plus; Dr. Michal Levy, Senior Deputy Director-General of Agricultural Innovation, Ministry of Agriculture and Rural Development, Israel; Dr. Ron Porat, Head of Department of Postharvest Science of Fresh Produce, ARO, the Volcani Center, Israel; Mr. Djaja Wisman, Director – Sustainable Agriculture Development & Procurement, PT Nestlé Indonesia; Asst. Prof. Dr. Siriwat Sakhonwasee, Faculty of Agricultural Production, Maejo University; and Dr. Dares Kittiyopas, President of the Thai Society of Agricultural Engineering and Deputy Director-General of the Department of Agriculture Extension.

Delegate Ticket

  • Regular Rate 480 USD
  • Group of 4 Delegates 1,120 USD (280 USD per delegate)

Ticket includes: One-night accommodation at Avani Sukhumvit Bangkok Hotel*, access to all conference and networking sessions on December 2, 2019 including , breakfast-lunch-coffee breaks throughout the day, and transportation to visit Kubota Farm at Ban Bueng District, Chon Buri Province on December 3, 2019.

*Note: If no accommodation is needed, please use this promo code: “DISACCOMM” when buying the ticket online.

Register for the event at

Media Contact:

Mrs. Saengtip (Rainy) | E-mail: [email protected] | Tel. +66 2 670 0900 ext. 122