Leading global manufacturers, governments and associations promote smart growing technologies at Horti ASIA and AGRITECHNICA ASIA

Bangkok, Thailand, 16 May 2018

Bangkok will welcome farmers and growers from throughout Asia in August when it hosts the Horti ASIA and AGRITECHNICA ASIA trade fairs. Attendance is expected to be driven by the region’s increasing demand for agricultural and horticultural technology, which has registered significant market growth in recent years.

Thailand, which is one of the world’s largest rice producers, is considered a major hub for farming and food production technologies in Asia, and according to an Indian government report (Thai Market for Agricultural Machinery*), the agricultural machinery market in the country was valued at 680 million euros in 2014. Economic diversification and steady urban migration is driving transformational change within the country’s agricultural and horticultural sectors as they redefine their place within the economy and society as a whole.

The farming and food sectors have traditionally benefitted from a large pool of labor, indeed 2017 figures suggest about 33 percent of the 38.4 million-strong workforce is involved in growing food, but this is more than five million less than in 1995. Now, with the agricultural workforce aging, and young people migrating towards the cities where industry is prevalent, Thailand’s agricultural and horticultural businesses are approaching a crossroads between the practices of the past and the new technologies employed by modern agribusiness. This development can also be seen in most countries in Southeast Asia.

Horti ASIA is the region’s leading event for horticultural professionals involved in growing fruit, flowers, vegetables, and plant production and greenhouse technology. This event is returning to Bangkok for the sixth time, and for 2018 the organizers have joined forces with the International Society for Horticultural Science (ISHS) to pave the way for collaborative education and to provide a knowledge platform for the horticultural sector in Asia.

International governments and associations that have already confirmed as participants in the exhibitions this year include: the Thailand Ministry of Agriculture and Cooperatives; International Society for Horticultural Science (ISHS); Thai Society of Agricultural Engineering (TSAE); Regional Council of Agricultural Machinery Associations in Asia and the Pacific (ReCAMA); International Rice Research Institute (IRRI); Horticulture Science Society of Thailand; South Korea’s Foundation of Agriculture Technology Commercialization and Transfer; Embassy of The Netherlands; and Embassy of the Federal Republic of Germany.

More information is available online at: www.horti-asia.com and www.agritechnica-asia.com

Follow our LINE (type @agritechnicaasia or @hortiasia) or Fanpage: Horti Asia Page / AGRITECHNICA ASIA on Facebook

Communication team, please contact Ms. Panadda (panadda@vnuexhibitionsap.com) and Ms. Chutimon (chutimon.som@vnuexhibitionsap.com) | Tel. +6626700900 Ext.204,109